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This site lilakirtan.com has the following in the homepage, "John Arms and Marty Tribble were drawn together through their mutual love of kirtan, the practice of singing the names of the divine." Our analyzers noticed that the webpage also stated " This practice has shifted every aspect of their lives, setting them on their path of service as leaders in the Bhakti Yoga tradition the yoga of devotion." The Website also stated " Their songwriting style fuses harmonious vocals with fresh, modern melodies, making kirtan accessible to listeners from all walks of life. John and Marty released their debut kirtan album,." The website's header had lila as the most important keyword. It was followed by kirtan, lila kirtan, and john arms which isn't as highly ranked as lila. The next words the site used was marty tribble. bhakti was also included but will not be seen by search crawlers.